RJ Auburn - One Step Beyond

Sitting here at JFK airport I am reminded of how much I love the iTunes music sharing feature. I am currently listening to some random Mac user’s music collection that I have never met before who is also sitting here tired and waiting for their delayed flight.

It’s interesting to try and figure out what kind of person they are based on their musical tastes. “Shana Williams” seems to be into a bunch of Asian Pop (Lots of Anime soundtracks) mixed with a bunch of just about everything from classic rock to rap. While this is not my normal music taste it’s somewhat fun to listen in on someone else’s collection.

Well anyway, my flight is boarding and the music has gone offline. I had better got on my way home.

This year at SpeechTek there was a great example of a marketing mistake that no company should ever make. In the conference bag there was a set of fridge magnets with a bunch of telephony/speech words on them. I look one look at this and know that it was some of the best swag I had gotten at the show. The only problem with it is that nowhere does it say what company provided it! I have this great thing and no idea who gave it to me. This was a great chance for a company to impress upon me their brand name and they totally blew it. Next time please include a logo if you want the advertising to be effective ;-)